Monday-Friday, 9:00am-6:00pm PST

reduced turnaround for faster time to market.

DEFINITIONS:
A section is a part of a webpage that is unique in content. Sections break up a page to organize different information. Example 🔗
Conventional layouts focus on information by using standard designs found in most applications. Example 🔗
A feature describes individual website components that allow the user to navigate or consume information in different ways. Examples include carousels, light-boxes, images, videos, animations, buttons, maps, calculators, forms, menus, and more.
Bespoke layouts focus on visuals and creative brand experiences. These layouts move differently and typically rely on animations and interactions. Example 1 🔗,  Example 2 🔗, Example 3 🔗
CMS setup includes creation, connection, management, and logic. "Standard" considers complexities like multi-conditions, custom coding, and advanced referencing.
Avg. turnaround is representative of business days and ~90% of cases. Complex projects with more technical considerations may increase time. Customer response time and feedback may increase time. Requests sent in after 3:00pm PST will be processed the next business day.
Common scenarios
Task
Description
Avg. Turnaround
1 page
  • ~3-4 sections
  • Conventional layout
  • Basic CMS setup
  • No animations or interactions
2 Days
1 page
  • ~3-4 sections
  • Conventional layout
  • Basic CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
2-3 Days
1 page
  • ~5-9 sections
  • Conventional layout
  • Basic CMS setup
  • No animations or interactions
3-5 Days
1 page
  • ~5-9 sections
  • Conventional layout
  • Basic CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
5-6 Days
1 page
  • ~3-4 sections
  • Bespoke layout (Custom movement / UX structure)
  • Standard CMS setup
  • Basic animations and interactions (e.g. button hovers, headings/block fade in, etc.)
  • Complex animations and interactions (e.g. IX2 custom motion and basic custom code interactions)
4-5 Days*
1 page
  • ~5-9 sections
  • Bespoke layout (Custom movement / UX structure)
  • Standard CMS setup
  • Basic animations and interactions (e.g. button hovers, headings/block fade in, etc.)
  • Complex animations and interactions (e.g. IX2 custom motion and basic custom code interactions)
6-10 Days*
1 page
  • Conventional layout
  • Duplicate of an existing page (20-50% variance from original)
1-3 Days
1 page
  • Bespoke layout (Custom movement / UX structure)
  • Duplicate of an existing page (20-50% variance from original)
2-4 Days
1 section
  • Standard feature or function requiring custom code (HTML, CSS, JS)
2-4 Days*
1 section
  • Premium feature or function (API integration, calculators, etc) requiring custom code (HTML, CSS, JS)
4-7 Days*
Small Tweaks
Examples:
  • Swap image / text
  • Small fix / edit
  • Update links
  • Small design change (does not require IX2/interactions)
Same - 1 Day
Medium Tweaks
Examples:
  • Bulk "Small Tweaks"
  • Addition of interactions and animations
  • Design changes
1-3 Days
Large Tweaks
Examples:
  • Bulk "Small Tweaks" and/or "Medium Tweaks"
  • Addition of interactions and animations
  • Addition of custom code (HTML, CSS, JS)
  • Considerable design changes
  • CMS restructuring
2-4 Days
Administrative Large
Content updates, data transformation, CMS migration and restructuring.
TBD**
Full website scenarios

Global components and modular elements begin to form during your site's production. This recyclable foundation allows for faster turnaround times on multi-page sites.

Task
Description
Avg. Turnaround
4-7 pages
  • Small: ~3-5 sections per page
  • Conventional layout
  • Basic CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
7-12 Days
4-7 pages
  • Standard: ~6-9 sections per page
  • Conventional layout
  • Basic CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
11-12 Days
4-7 pages
  • Small: ~3-5 sections per page
  • Bespoke layout (Custom movement / UX structure)
  • Standard CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
  • Complex animations and interactions (e.g. IX2 custom motion and custom code interactions)
12-17 Days*
4-7 pages
  • Standard: ~6-9 sections per page
  • Bespoke layout (Custom movement / UX structure)
  • Standard CMS setup
  • Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
  • Complex animations and interactions (e.g. IX2 custom motion and custom code interactions)
15-21 Days*
X pages
  • Variable: X sections per page
  • Bespoke layout (Custom movement / UX structure)
  • Complicated CMS modeling / implementation
  • Javascript / Library UX movement or integrations
  • Premium IX2 motion development
TBD**
Experiments
Task
Description
Avg. Turnaround
1 tracking event
Examples:
  • Form conversion / submission
  • Button click
  • Parameter and/or attribution collection
  • Any action-based-trigger
Same - 2 Days*
1 testing event
Examples:
  • A/B split test pages
  • Page / content segmentation
  • Any page manipulation based on targeting
3-5 Days*
Workflows
Task
Description
Avg. Turnaround
1 scenario
Examples:
  • POST website data to 3rd party apps
TBD**

*More complex Javascript applications may increase delivery time by 20-50% per feature.

**Depends on setup, size, structure, and complexity.

Benefits for

agencies

Benefits for

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